What is a blog? A blog is a frequently updated, personal website featuring diary-type commentary and links to articles on other web sites.
Blogs typically include:
- A main content area with articles listed chronologically, newest on top.
- Often, the articles are organized into categories.
- An archive of older articles.
- A way for people to leave comments about the articles.
- A list of links to other related sites
Some ways your organization could use a blog:
- Have each staff person post a story about a good classroom experience each week. Include links to photos or videos.
- Comment on legislation affecting your area of work.
- Comment on recent news or media coverage about your area of interest.
- Post stories about what your doing that works – a specific project or tool that is effective.
- sk questions about issues or ask for help. See what kind of solutions or feedback you get.
What to consider before creating a blog:
- Get staff feed back and buy-in
- Create internal guidelines for blog authors, timing of post and content
- Set goals – visitors, subscribers, links, referrals, etc.
- Promote your blog on your website and newsletter
Here’s how two nonprofits are using blogs:
- Red Cross Chat: This blog links to the other social media tools that the Red Cross is using – check out their “links” and “Natl Social Media” on the right side of the page.
- The Epic Change Blog: Dairy of a nonprofit startup.
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