Why should you care about reaching youth online when you already are reaching them in person?
Youth are already online. They are learning, developing social and technical skills and engaging in activities and causes. Don’t miss this opportunity to:
- Establish a more collaborative relationship with youth by providing information in a way that encourages involvement and allows for an exchange of ideas.
- Expand your reach by connecting with youth who may be interested in your cause.
- Mobilize and organize volunteers, raise funds, and generate awareness. And, because the online relationship doesn’t end when your program or service ends, the youth you connect with now will be advocates and donors for years to come.
More than a Website
Online social media is a platform for discussion, not information dissemination. Collaboration rules in social media. Blogs, forums, wikis and social networks allow for information to flow in multiple directions. While a website is an important tool for presenting your message, providing resources and advocating for your cause, it typically is not an avenue for building relationships.
 The online network that connects the allies who help young people grow, develop and contribute. Learn more.
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MCCOY Workshop: Social Media Marketing for Nonprofits
If you missed this workshop, you can still access the resources and notes.
MCCOY Resources Online
Each section provides a overview of the tool, suggestions on how you could use it and links to more resources and examples of how other nonprofits are using these tools.
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Social Networking
An Opportunity to Connect, Engage & Empower Youth
- Between 2006 and 2008, 65% of teens reported using social networking sites like Facebook and MySpace?*
- Facebook has more than 150 million active users, and that just under half of those are teens and young adults?
- Recent research reveals that youth develop necessary social and technical skills in online environments?**
* Pew Internet & American Life Project
** John D. and Catherine T. MacArthur Foundation |
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